Cool Brands

Apple

Apple portrays itself to be an advance brand when producing its products. They are seen to show wealth of an individual or the creativity of someone. Their brand values are quality, evolving and advance. It also fits into Dyers lines of appeal; Rich, luxurious lifestyles, this is because people with an Apple product are conveyed to have more money that others who have brands that aren't of the Apple brand.

Aston Martin

Aston Martin is an advance luxurious brand that is known as being one of the best pioneers of cars. Their brand values are luxury, precision and perfection. Aston Martin fits into Dyers lines of  appeal , Rich, luxurious lifestyles as it is seen as an expensive brand and anyone who has this car is portrayed to be prestigious and wealthy.

Rolex

Rolex is seen to be one of the best producers of watches, they come across as being stylish, reliable, excellent quality and prestigious. Their brand values are a personal touch, classy and prestigious. Rolex fits into Dyers lines of appeal through several different ones. 
Rich, luxurious lifestyles as people buying this product are seen to be wealthy and have a lot of money, Successful careers this is because being in a good paid job will enable you to buy such an expensive product and Elite people; this is due to people being portrayed as being highly regarded through society.


Bose

Bose has become more of a recognisable brand as it produces quality and a personal touch with its products. Their brand values are alternative and personal touch. It fits into Dyers lines of appeal through Elite people or experts, as people usually know a lot about technology and the products they produce meaning they are some what of an expert.

Sony

Sony comes across as being more advance in their products and are known worldwide. Their brand values are evolution, quality and advance. Sony also fits into Dyer's lines of appeal, rich, luxurious lifestyles as Sony is seen as a brand which is prestige and someone who has a product from Sony automatically gains the status of being wealthy and an expert in technology.

These 5 brands are seen to be cool in the UK as they are socially desirable to have due to the status one gains through having them. It gives people the status of being wealthy, experts ect and this gives them a prestigious status which they gain. The products also stand out from others so when someone buys them they are seen as being different, illuminating them from the crowd which then portrays them as being cool.